New Paul & Shark store in St. Petersburg

This is the third generation of the family Dini brings the world of fashion aesthetics of yachting, coupled with innovative technologies. Today collection brand (men’s, women’s and accessories collection) are distributed in 73 countries around the world and in 474 the retail outlets located in the most exclusive locations from new York to Hong Kong.

Italian brand Paul & Shark has recently changed the design concept of the design of points of sale, giving preference to modern aesthetics, with its simplicity, abundance of light and a peculiar brand of love for blue color. The first and only boutique in Russia in the new design opened in Saint-Petersburg in gallery of boutiques Grand Palace on Nevsky Prospekt, 44.

  • Andrea Dini at the opening of a new boutique in Saint-Petersburg

The change in architecture was a continuation of the overall strategy of the company. Paul & Shark, originally specializing in clothing for sailing, headed for tech casual clothes. Now the company has presented the most thin in the world three-layer fabric (Shark 777), a revolutionary technology Typhoon to ensure product moisture, the unique technology of twisting three strands of yarn, making the wool fibers more compact and opposing the rolling, aqualia and more. For the first time in the world in St. Petersburg has introduced a new product name Polo your Polo from premium supima cotton, made to order in Italy with the initials of the owner.

Complementary to the technological breakthrough the launch of several capsules: Hokkaido project (ultra light down jacket models for protection from the harsh frost), Sharkflage (project created in collaboration with photographer and biologist Chris Follows), Sharkhub (line trendy models of outerwear produced with the use of microparticles of metal and glass).

New mood touched and advertising campaigns, which are addressed not only to devoted fans of the brand, but also a younger audience. In a series of global changes remains unchanged for the highest quality and craftsmanship handed down from generation to generation.

Celebrated the official opening of a new boutique with a Grand scale. Boutique gallery Grand Palace was open exclusively for the loyal fans of the brand. More than 250 guests enjoyed the evening in the company of Andrea Dini, was inspired by the show of new collection autumn-winter, danced to songs performed by Anna Semenovich and carried away the generous gifts from Paul & Shark and partners of the evening: “Audi Center Vitebsk”, beauty salons Tony & Guy salons Thai massage Banyan Tree project Joya, galleries of flavors Rivoli bar “Cancer” and the restaurant La Perla Nera.

 

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