It so happened that the Monaco Yacht Show concludes the year-long cycle of the superyacht industry, when participants take stock of what has been done and formulate plans for the future. This is a kind of fair, a reporting concert, a beauty contest, for which, perhaps, it is impossible to think of a better scene than Monaco. Preparation for the next show, both by the organizers and by the participants, begins immediately after the end of MYS, since events of this scale and importance cannot be dazzled in a couple of months, and the most convenient seats are booked by large companies for several years in advance.
Since 1991, the exposition has quadrupled, but this is only in the number of yachts, while, for example, in the number of participants and the total cost of exhibits, the growth is incomparably greater. According to the organizers, the average cost of 125 boats presented this year has reached 27 million euros, and the average length is very close to 50 m. A sixth of the announced yachts are over 60 m long, and the leadership in size belongs to three boats 90+ m. that for serious-minded potential buyers, the exhibition is not limited to the declared MYS participants in the port of Hercule: an equally expressive fleet will gather on the roadstead of Monaco, which can be visited by prior arrangement with shipyards and brokerage houses.
Exhibitors strive to attract new people to yachting
Unlike the Cannes Yachting Festival, which can distribute the exposition between the old and the new port, the Monaco Yacht Show does not have opportunities for physical growth and expansion: every year the port of Hercule is literally packed to capacity, and the exhibition is not able to accept either more yachts or more guests. Therefore, its organizers adhere to a strategy that is different from other boat shows and instead of increasing attendance rates, they seek to improve the quality of the audience, increasing the percentage of real customers. The efforts made in this direction last year have already yielded positive results: although the exhibition was attended by 2% fewer people compared to 2017, brokers and shipyards worked more efficiently, since there were more people who were seriously interested in boats and charter. Of course, MYS participants do their best not only to meet with existing customers at the exhibition, but also to attract new people who are not yet familiar with yachting, but in any case they are primarily interested in clients with large private capital who come to MYS purposefully, and not out of idle interest.
Last year, the organizers made a significant adjustment to the topography of the exposition, related to the construction work in the port of Hercule, which has been going on for several years. The proposed layout of pontoons and exhibition areas turned out to be a good compromise, so this time everything will remain in place, and no navigation difficulties are expected.
But there will be other changes related to the schedule of the show: it now opens from 11:00 and runs until 19:30 all days except the last (on Saturday, September 28, the exhibition will close at 19:00). The organizers took such a step in order to better adapt to the daily routine of visitors. Few of the guests miss the opportunity to plunge into the nightlife of the principality, which means that the coming day is unlikely to start early. There is also a benefit in the new schedule for the participating companies, because the morning hours from 8:00 can be set aside for seminars, B2B meetings and press presentations, so as not to take up valuable time with these events to communicate with clients.
We are working to create the most prestigious superyacht-related event for a new generation of customers. And we are responsible for offering our guests an educational and entertaining immersion in the world of superyachts, serving the interests of our industry. In other words, our goal is to facilitate contact between end customers and the best players in the market.
Gael Tallarida, Exhibition Director
In order to interest such people as much as possible and bring their experience of visiting the exhibition as close as possible to their usual lifestyle, the organizers, together with key participants and partners of the show, in 2016 developed a VIP program called the Sapphire Experience. Premium customers are offered the most comfortable way to make their first steps into the world of superyachts, using the concierge service for the most efficient use of available time. It includes organizing a trip to Monaco, coordinating private visits to yachts with the necessary confidentiality, and participating in a private gala (September 24), where the winners of the MYS Superyacht Awards are awarded. This year, this ceremony will be held for the sixth time, and about 400 privileged guests are expected at the event.
In addition, on the eve of the opening of the exhibition, VIP clients, their advisers and representatives can take part in the annual Monaco Yacht Summit, which is held at the Monaco Yacht Club and consists of a series of panel discussions designed to introduce participants to the superyacht industry. Experts from different areas of the industry discuss current topics in an unobtrusive manner, talk about market trends and answer questions from delegates. This year’s Monaco Yacht Summit will take place on September 24 from 12:30 to 18:00 and must be submitted in advance to the organizers.
Besides promoting everything that is directly related to large boats, MYS is committed to presenting products and services related to the yachting lifestyle. First of all, these are prestigious and unique cars, as well as custom motorcycles, for which a part of the exposition is allocated on the Antoine I embankment, next to the pier where the longest superyachts are moored.
Amels Aurora Borealis
Sanlorenzo 52 Steel
CRN Project 135
This year, the organizers promise to show about 30 models, including both modern tuned Mercedes-Benz from Brabus and vintage cars from the collection of the museum in Stuttgart. Lovers of American classics will delight in Shelby models, including the CS GT40 MKI, Cobra 289 FIA and Cobra 427 roadster. The renowned LLM ‑ Mecasport garage specializing in the restoration of vintage cars will present the Porsche 911 3.0L RSR and Porsche 911 2.7L Targa from 1977. For the first time since the existence of the Car Deck, it will show custom versions of the legendary Land Rover and Range Rover models from the collection of the Overfinch tuning bureau. Another MYS debut will be the Z’Art studio, which customizes production cars, and the Austrian Titan Motorcycle Co, which will bring the one-of-a-kind Titan Two and Titan The Arkitekt bikes.
Visiting gourmet restaurants is an integral part of a trip to the Monaco Yacht Show, but this is more about the evening program, and in order to relax and refresh in the middle of the day, there are several cozy places with good food on the territory of the exhibition. First of all, this is the Lounge Champagne Bar on the first floor of the Upper Deck pavilion: the food there is prepared by the chefs of the Horizon Mediterranean restaurant from the Fairmont Monte-Carlo hotel, and the champagne is supplied by Champagne Lanson. Two more snack bars are located in the Starboard Lounge pavilion next to the life-style exposition at the Lucciana pier, and especially for the crew members of the boats participating in the exhibition, next to the yacht club there is a C&C Lounge, where they can have a snack and relax during the day.
“Park” of water “toys” will bring together dozens of models of tenders, mini-submarines and other equipment for entertainment
Finally, the main question: which yachts can be seen at the Monaco Yacht Show 2019? One of the richest yacht collections, as before, will be the diverse fleet of Amels and Damen: the shipyards announced five boats. Three of them belong to the Limited Editions series: Aurora Borealis (67 m, 2019), Here Сomes the Sun (83 m, 2017) and Elixir (55 m, 2016), and two are support vessels Joy Rider (46 m, 2019) and Shadow (55 m, 2017). Surely many people remember the bright parties that Amels and Damen have organized on the deck of support vessels in recent years, and this time the companies also approached their participation in the exhibition with a grain of imagination. Their booth will be redesigned in a Café style with private chat areas and will host a daily event called Meet the Star – meeting the most important professionals in the superyacht industry.
Heesen Yacht will present the yacht Vida, which was funded by the shipyard and was built under the code name Project Antares. In the process, the boat was acquired by a customer from the United States, who will use it as a “floating base” for its large fleet for ocean fishing. Vida has the ability to refuel fishing boats, which allows you to be at sea for several days.
At the time of this writing, Benetti has yet to confirm whether it will be able to show at least one of the three yachts over 100m long launched in the summer on MYS, but Metis (63m, 2019), the new semi custom boats Eurus and Big Five will show for sure. Sanlorenzo Superyacht Division has announced 64 Steel (Atilla yacht) and 52 Steel models, and Ferretti Group will make two premieres: the first will be the flagship of the Riva brand called Race (50 m), and the second – the 79-meter CRN Project 135. which was handed over to the owner this summer.
There are no vacancies in the port of Hercule during the exhibition
The Australian shipyard Silver Yacht will show in Monaco its new and very unusual explorer Bold (85 m), the militaristic appearance of which echoes the rather famous Skat yacht. Designer Espen Oino contributed to the exterior of both boats (read interview with him in this issue). Other major participating yachts are Dragon (79 m, Columbus Yachts, 2019), Syzygy 818 (77 m, Feadship, 2019), Samurai (60 m, Alia Yachts, 2019) and Bintador (50 m, Tankoa Yachts, 2019) ).
Well, two Lürssen pearls will become cherries on the cake. The largest superyacht of the show, 107m Amadea, will be shown to the public for the first time by Imperial Yachts, which represented the customer, supervised the construction and later took over the ship. The second yacht is 95 meters long and has just been handed over to the owner who named her Madsummer.
Each Monaco Yacht Show is, in a sense, a historical event
In addition to the already built superyachts, many shipyards open maps and share information about their orders, and designers traditionally announce concept projects at MYS. Thus, Amels will present a ready-to-build project for a 60-meter yacht, and the Turkish shipyard RMK Marine will publish information on a concept under development for a motor yacht based on an existing 58-meter technical platform with an optional electric propulsion system. Finally, as usual, the water toy park will feature tenders for all tastes, including the most popular on superyachts Pascoe, Wajer and Castoldi, as well as mini-submarines from leading manufacturers: Triton Submarine and U-Boat Worx.
Reading this rather dry listing of iconic yachts, it is difficult to get into the mood and feel the scale of the main superyacht show – you need to feel it. After all, every Monaco Yacht Show, in some sense, becomes a historical event. This is where the history of the fledgling superyacht industry is written, and years later you can say to yourself, “I’ve been there. I’ve seen these yachts. “
Guillaume Plisson, MC clic, Imag[in]